According to Rieva Lesonsky, that's a big fat no... but a mere 12% of small biz consider it a 'must' while a mere 50% say word-of-mouth is essential to their business.
With an obvious disconnect here, Lesonsky explores the world of the social media must-do.
Read it on Open Forum here: http://www.openforum.com/articles/could-your-small-business-survive-without-social-media?extlink=sm-openforum-tw
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