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Thursday, August 18, 2011

Forbes: World's Highest Paid Authors Due to E-Savvy Readers

Forbes posted a great article yesterday--how the extremely lucrative e-reader market is giving the adult hardcover segment a run for their money. While hardcovers are seeing a serious sales revenue decline, author's like Stephanie Meyer (Twilight), and James Patterson (Witch & Wizard, etc.), have been savvy in branding themselves. They've quickly entered into multimedia deals that are targeted towards the e-reader market... young adults...and people who still consider themselves young adults...heck yeah I read Twilight!

Is the end of the real book over?  Is it truly easier and more convenient to use a Kindle? Will Barnes and Noble still exist in 10 years?

Check out Jeff Bercovici's article here: http://www.forbes.com/sites/jeffbercovici/2011/08/17/the-worlds-highest-paid-authors/
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