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Tuesday, November 15, 2011

Is Rebranding a Good Idea?

In June the popular online discount retailer, Overstock.com,  rebranded to 'O.co' and the backlash felt lead it to change it back this month.

Is changing it up too much a good idea?

Read more about it on Mashable here:  http://mashable.com/2011/11/15/overstock-com-changes-name/
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