Does Swag Work? Tips to Score with Simple Promo Products.

I love a good swag bag--actually, I love giving a good swag bag and hopefully if you were at our FIVE STAR showcase last week, you were the lucky recipient of one.

An interesting article by Fast Company says that: 'This year, the U.S. promotional products industry is estimated to be a $17.4 billion market. To put that figure in perspective, American wineries have annual revenues of $14 billion, breakfast cereal manufacturers have revenues of $12 billion, and movie ticket sales are about $10 billion. Americans will spend more on swag this year than they do on amusement parks and arcades, more than on dry cleaning, more than on coffee shops including Starbucks and Peet’s.'

From what to put your logo on to product and placement, see why swag makes sense here:
http://www.fastcompany.com/1793498/does-swag-work